What to post (…and what to avoid)

It’s usually a good idea to get a few posts under your belt on your new page, before you go off and invite people to like your page, so that invitees aren’t looking at a completely empty page.

Highly visual content tends to work the best

If you can post a photo or video directly to Facebook, do so – you’ll tend to get the best response that way.

Also – pithy, deft, and satirical all tend to be good options, at least some of the time. Remember that (more than Twitter) Facebook is mostly a leisure platform used by pretty much everyone!

These are some different kinds of Facebook post available:

  • basic text post
  • photos
  • memes
  • news article links and other weblinks
  • events
  • questions to your readers – rapid vox pops below the line

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