Creating powerful messages

From Civil Society How To: Before beginning a campaign, Frank Sharry (Executive Director of America’s Voice) recommends considering three points.

  1. What is your message? What is the story? What are you asking for?

Before beginning any project, it’s important to imagine how it would be communicated in the media.

What’s the headline? Sharry reminds us that politicians don’t make decisions based on policy papers, but on the stories being told about the issues in the media.

  1. What does it mean to put communications at the center?

At the start of any campaign it’s important to ask WHO says WHAT to WHOM and HOW?

WHO: It’s essential that you are prepared to speak about your issue. Everyone involved should be able to describe the campaign. It’s also useful to look for unusual allies.

HOW: Consider the multiple means of communicating any message including film and video, blogs and online media, research publications, meetings and presentations.

WHOM: Be specific about who you want to connect with.

  1. Think about what you want to say first. Use a “message house.” This prepares you.

[View full article on Civil Society How To…]

YouGov poll: Half of Brits say The Sun newspaper is bad for British society, just 5% think its influence is positive

From Stop Funding Hate: 50% of the British public believes that The Sun newspaper has a negative influence on our society, according to a new YouGov poll commissioned by Stop Funding Hate. Just one in twenty people (5%) see the newspaper’s influence as positive.

The Yougov poll also reveals a striking, nationwide consensus: Across every British region, age group, and demographic polled, more people see The Sun’s influence as negative rather than positive. In the north of England, 53% expressed this view. Among young people aged 18-24, the figure was 57%. Figures for London reflected the national average.

The public’s faith in the Daily Mail is also low: As with the Sun, in every age group, demographic and region, more people see the Mail’s influence as negative rather than positive. Overall, more than one in three people (38%) believe that the paper has a negative influence. Only one in ten (10%) see the newspaper’s influence as positive. The poll shows a greater variance across different groups (for example 28% of people over 65 see the Daily Mail’s influence as negative, with 18% seeing it as positive). Meanwhile almost half of people aged 18-24 (48%) believe that the Daily Mail has a negative influence on society.

Research by the European Broadcasting Union has previously found that the UK press is the least trusted in Europe.

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Eight lessons from Barcelona en Comú on how to Take Back Control

From OpenDemocracy: “We’re living in extraordinary times that demand brave and creative solutions. If we’re able to imagine a different city, we’ll have the power to transform it.” – Ada Colau, Mayor of Barcelona.

On 24 May 2015, the citizen platform Barcelona en Comú was elected as the minority government of the city of Barcelona. Along with a number of other cities across Spain, this election was the result of a wave of progressive municipal politics across the country, offering an alternative to neoliberalism and corruption.

With Ada Colau – a housing rights activist – catapulted into the position of Mayor, and with a wave of citizens with no previous experience of formal politics finding themselves in charge of their city, BComú is an experiment in progressive change that we can’t afford to ignore.

[Read full article on OpenDemocracy…]

Daily Mail shares plummet 25% after announcing £112m losses

From Evolve Politics: Shares in the company that owns both the Daily Mail and MailOnline have plummeted by 25% after they announced a huge £112m loss.

The publications’ parent company DMGT made a profit of £202m in 2016, but said that ‘challenging conditions in some of our sectors’ had led to the huge losses incurred in 2017.

And, in a stark warning for the paper’s long term future, the company added that they expected 2018 to be just as tough.

#DailyFail #DailyHateMail: Shares in the company that owns both the #DailyMail and MailOnline have plummeted by 25%…

Posted by Stop the Tories Channel on Saturday, December 2, 2017

[Read full article on Evolve Politics…]

Talking point: “6 problems with the modern schooling system”

The school system is out of date, preparing children for a 19th Century world, not a 21st Century one. That’s the premise of this 5-minute video, watched over 6 million times on Facebook.

How would you like to see the next progressive government overhaul our schools?

6 Problems With Modern Schooling System

6 Problems With Modern Schooling System.Share your thoughts and comments below.(via @

Posted by Great Big Minds on Monday, November 13, 2017

The Political Brain

From American political psychologist Drew Westen: The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation by Drew Westen, professor of psychology and psychiatry at Emory University. Westen shows how politicians can capture the hearts and minds of the electorate through examples of what candidates have said—or could have said—in debates, speeches, and ads.

The Political Brain shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it.

[View full webpage with videos at…] [Go to The Political Brain book listing on Amazon…]

Left vs Right: A neat American infographic

An American infographic which seems to mostly do a really good job of summarising the differences between left-wing politics and right-wing politics.

Just two trans-Atlantic disclaimers:

  • Usage of red and blue is the other way around in US politics.
  • The “support” percentages are definitely US not UK figures! 

#LeftVsRight #UnderstandingConservatism: An American infographic which seems to mostly do a really good job of…

Posted by Stop The Tories Channel on Wednesday, November 8, 2017

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Analysis: SNP’s staggering dominance of social media

From STV News: While the Nationalists have been clocking up votes, they have also accumulated hundreds of thousands of likes, followers and subscribers across social media.

No other Scottish political party comes close to matching their online influence.

As the readerships of newspapers continue to tumble, more and more Scots are learning of political developments not through traditional news stories written by journalists but from party press releases plus videos created by political propagandists.

Over the last two years the SNP has employed staff solely to create content for its online feeds. The investment is paying off by any measurement.

[Read full article on STV News website…]

Universal Credit helpline charges to be scrapped following challenge by Jeremy Corbyn

guardian uc charges scrappedFrom The Guardian: The Universal Credit helpline will be made free, along with other Department for Work and Pensions numbers, after Jeremy Corbyn last week challenged the government over the 55p-a-minute charge for people using mobile phones to get help.

David Gauke, the work and pensions secretary, told MPs that all charges would be abolished by the end of the year.

The move is a victory for Corbyn after he asked Theresa May about the issue at prime minister’s questions last week. Read more

Community thought of the day: On injustice

From Knightsbridge Underground station in London.

#StopTheTories #GetInvolved

Posted by Stop the Tories Channel on Tuesday, October 17, 2017


#CrabbMustGo: Photos from day of action in Preseli Pembrokeshire

#PreseliPembrokeshire #CrabbMustGo: Great photos from a day of action led by Owen Jones to unseat #StephenCrabb as Tory…

Posted by Stop the Tories Channel on Monday, October 16, 2017

The Tories have trailed Labour in 18 of 22 opinion polls published since the election


Posted by Stop the Tories Channel on Saturday, October 14, 2017

The Conservative Party’s Instagram shows their social media game is absolutely terrible

From BuzzFeed: “The Conservatives have been forced to come up with a new social media strategy at their annual party conference.

“Unfortunately for their electoral prospects, this involves paying to push candid mobile phone pictures of middle-aged Cabinet Office minister Damian Green holding a piece of paper into the public’s Instagram feeds.

“Shortly afterwards the Conservatives made another Instagram post: This time it was an overlit picture of defence secretary Michael Fallon sitting in a temporary office.”

[Read full article on BuzzFeed…]

Labour increase poll lead over Tories to five points

From Politics Home: Labour’s poll lead over the Conservatives has risen to its biggest margin since the party went ahead just after the election.

Jeremy Corbyn’s party would scoop up 43% of the vote if a fresh election were held, ahead of the Conservatives on 38% – a lead that would see Mr Corbyn become Prime Minister by a slender margin.

The Survation poll for the Mail on Sunday marks a remarkable turnaround since April, when the Tories were enjoying leads of up to 24 points over Labour.

[Read full article on Politics Home…]

Scotland: Research finds Scottish Greens and SNP are the most trusted parties on digital platforms

From The National: A new study by a team of Scottish academics has shown that the Scottish Greens and the SNP are the most trusted parties on the reliability of facts they present on the internet and social media, while the Scottish Conservatives are the least trusted.

The study by Professor Rita Marcella, research fellow Graeme Baxter and researcher Agnieszka Walicka explored public perceptions of the reliability of information presented online as “facts” by Scottish political parties.

It is the follow-up to the study they carried out about the referendum in 2014, which found that citizens were “generally sceptical about the reliability of information presented online as ‘the facts’ or ‘the truth’ by Better Together, Yes Scotland, and the main Scottish political parties”.

[Read full article on The National website…]

The Tories tried to launch a right-wing Momentum and it’s just embarrassing

From Huck magazine: “Welcome to Activate UK”, read their first Tweet posted yesterday evening, with #activateuk #meme #retweet #rt thrown in for good measure. It’s not just the embarrassing hashtags that suggest whoever is behind the social media operation here is doomed to fail from the offset, anyone with a grip on social media could tell you the their handle (@Activate_uk_net) with its double underscoring is truly an awful choice.

[Read full article on Huck magazine website…]

Employment tribunal fees unlawful, Supreme Court rules

From BBC News: Fees for those bringing employment tribunal claims have been ruled unlawful, and the government will now have to repay up to £32m to claimants.

The Tory government introduced fees of up to £1,200 in 2013.

Government statistics showed 79% fewer cases were brought over three years – trade union Unison said the fees prevented workers accessing justice.

The Supreme Court ruled the government was acting unlawfully and unconstitutionally when it introduced the fees.

Unison general secretary Dave Prentis said: “The government has been acting unlawfully, and has been proved wrong – not just on simple economics, but on constitutional law and basic fairness too.”

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