IMPORTANT legal instructions
All election material “that can reasonably be regarded as intended to influence voters to vote for or against a political party or a category of candidates” must carry what is called an imprint. Here is an example of an imprint for a Facebook page:
Promoted by: John Smith, 123 Acacia Avenue, London, W5 8HJ.
While this law obviously predates the social media age, and you don’t exactly see an imprint on every election meme on Facebook or Twitter, the Electoral Commission confirm that the law does apply. If you are taking paid advertising on Facebook to reach thousands of people who wouldn’t “naturally” see that post, we strongly recommend taking the following one easy step to definite legal compliance.
Once you’ve thought carefully about how to spend your hard-raised funds, it’s time to put your first paid boost into action. Here are the buttons to press, step by step.
Exhausted all the funds you’ve been able to raise? If your boosted post has done well, it should have driven a number of the people who saw it into clicking ‘Like page’. What’s your follower count now? It might be surprisingly high. They are now your “organic audience”, and some of them (it all depends on Facebook’s algorithms) will continue to see your non-boosted posts.
This means that you’re now in a strong position to continue to publish, to reach supporters “organically”, and to continue to grow your follower numbers if some of your supporters share some of your posts.
You can now use your page occasionally for action shout-outs, encouraging your followers to get more engaged in the movement. Don’t forget to keep mixing it with news, comment and memes that will help keep up the passion and morale of our movement.