From The Guardian: Momentum is aiming to circumvent national news outlets by training Labour activists to place news stories in local newspapers, citing concerns that party activists could have ignored a crucial part of the media industry in the last general election.
The Labour-supporting campaign group has unveiled the training programme, which will teach campaigners the basics of pitching relevant news stories to the regional press and ensuring local journalists are kept informed and supplied with material about events, campaigns, and protests.
The programme will be piloted in a number of marginal seats – including Middlesbrough and Stevenage – before being rolled out to around 40 constituencies across the country in the autumn. These will include constituencies with high profile Conservative MPs such as Iain Duncan Smith, Boris Johnson and Amber Rudd, along with a series of marginal seats in the midlands and Scotland.
During the 2017 general election, the Conservatives spent substantial sums buying wraparound adverts on local papers in marginal constituencies – reaching both the people who buy the paper and those who simply see them on display in local shops.