From The Week: The My Nearest Marginal website was the brainchild of Momentum and “one of the most useful weapons in [its] tech arsenal”, said The Times.
It allowed activists, particularly first-time canvassers, to easily find battleground seats and campaign more effectively for Labour and was used by more than 100,000 people.
“We reached out way beyond our own bubble – we only have 24,000 members,” said Adam Klug, one of the central Momentum team.
Momentum held “mass campaign weekends in critical seats such as Croydon Central, Derby North, Sheffield Hallam, Battersea, Leeds North West, and Brighton Kemptown”, the New Statesman reports, and in all of the targeted seats, “Conservative majorities collapsed in the face of energy and enthusiasm channelled into a movement”.
The professional nature of the movement was also a big positive. “It was like clockwork,” one volunteer told The Guardian, which says the activist had simply gone “to the front room of someone who knew she was coming” and they “told her the exact door numbers to knock on and what time to knock.
“Several sources said so many volunteers flooded the constituency that some had to be sent elsewhere.”