Creating powerful messages

From Civil Society How To: Before beginning a campaign, Frank Sharry (Executive Director of America’s Voice) recommends considering three points.

  1. What is your message? What is the story? What are you asking for?

Before beginning any project, it’s important to imagine how it would be communicated in the media.

What’s the headline? Sharry reminds us that politicians don’t make decisions based on policy papers, but on the stories being told about the issues in the media.

  1. What does it mean to put communications at the center?

At the start of any campaign it’s important to ask WHO says WHAT to WHOM and HOW?

WHO: It’s essential that you are prepared to speak about your issue. Everyone involved should be able to describe the campaign. It’s also useful to look for unusual allies.

HOW: Consider the multiple means of communicating any message including film and video, blogs and online media, research publications, meetings and presentations.

WHOM: Be specific about who you want to connect with.

  1. Think about what you want to say first. Use a “message house.” This prepares you.

[View full article on Civil Society How To…]

#ToryBritain Christmas tidings: Meme by @Rachael_Swindon

Rachael@Rachael_Swindon Todays just saying, Christmas Day special. @theresa_may #ToriesOut

Posted by Walking the Breadline on Monday, December 25, 2017

 

“On planet reality the Tories are the radical economic extremists, not Jeremy Corbyn”

From Another Angry Voice: “Every single time you hear someone from the political right trying to make out that Jeremy Corbyn is some kind of hard-left economic extremist (as if the Tories are economic moderates in comparison), you’ve got to remember that they’re trying to convince you that black is white.

“In reality Labour’s core economic policies under Jeremy Corbyn’s leadership (public ownership of the rail industry, water companies, mail service, health service, police services & national grid + a National Investment Bank) are quite normal centre-left policies that are commonplace across the developed world.

“Not only are these policies commonplace across the developed world, they’re all incredibly popular with the public. Renationalisation of our core infrastructure and services has overwhelming public support.

“There is a constant right-wing political narrative that Jeremy Corbyn is a terrifying hard-left economic extremist which rarely ever gets challenged by the mainstream media. But the really crazy thing is that while mainstream media hacks continually allow right-wingers to smear Jeremy Corbyn and Labour as economic extremists when they’re not, they’re simultaneously letting the Tories get away with implementing one crackpot economic policy from the hard-right fringe after another.”

[Read full article on Another Angry Voice…]

The Political Brain

From American political psychologist Drew Westen: The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation by Drew Westen, professor of psychology and psychiatry at Emory University. Westen shows how politicians can capture the hearts and minds of the electorate through examples of what candidates have said—or could have said—in debates, speeches, and ads.

The Political Brain shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it.

[View full webpage with videos at politicalbrain.com…] [Go to The Political Brain book listing on Amazon…]

Left vs Right: A neat American infographic

An American infographic which seems to mostly do a really good job of summarising the differences between left-wing politics and right-wing politics.

Just two trans-Atlantic disclaimers:

  • Usage of red and blue is the other way around in US politics.
  • The “support” percentages are definitely US not UK figures! 

#LeftVsRight #UnderstandingConservatism: An American infographic which seems to mostly do a really good job of…

Posted by Stop The Tories Channel on Wednesday, November 8, 2017

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You are a thousand times more likely to be killed by Tory Government cuts than by terrorists

There were 30,000 excess deaths in 2015, representing the largest increase in deaths in the post-war period, which included a large spike in January that year. Researchers exploring why concluded that failures in the health and social care system linked to disinvestment are likely to be the main cause.

#VotingToryKills #ToryAusterity: There were 30,000 excess deaths in 2015, representing the largest increase in deaths in…

Posted by Stop The Tories Channel on Monday, October 9, 2017

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Jeremy Corbyn – a mainstream [Scandinavian] social democrat

Jonas Fossli Gjersø writes on OpenDemocracy: “From his style to his policies Mr Corbyn would, in Norway, be an unremarkably mainstream, run-of-the-mill social-democrat. His policy-platform places him squarely in the Norwegian Labour Party from which the last leader is such a widely respected establishment figure that upon resignation he became the current Secretary-General of NATO.

“Yet, here in the United Kingdom a politician who makes similar policy-proposals, indeed those that form the very bedrock of the Nordic-model, is brandished as an extremist of the hard-left and a danger to society.

“So who is right? Is the Norwegian Labour movement some dangerous extremist group that unknowingly has occupied the furthest leftist fringe of the political spectrum? If so, a casual glance at the UN’s Human Development Index would suggest that Norway certainly has not suffered as a result of successive Labour-dominated governments. Or is it, perhaps, that the British media’s portrayal of Corbyn, and by extent his policies are somewhat exaggerated and verging on the realm of character assassination rather than objective analysis and journalism?

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If you vote Conservative on Thursday, you are voting for foxes to be chased to exhaustion and killed by hounds, as sport for rich men

 

#CruelTories: 84% of the public believe foxhunting should not be made legal again.Scientific evidence shows that the…

Posted by Stop The Tories Channel on Sunday, June 4, 2017

84% of the public believe foxhunting should not be made legal again.

Scientific evidence shows that the animals targeted in hunting suffer physical and mental stress when chased by a hunt – whether or not they are eventually killed.

The Burns Report produced in the year 2000 stated that “There is a lack of firm scientific evidence about the effect on the welfare of a fox of being closely pursued, caught and killed above ground by hounds. We are satisfied, nevertheless, that this experience seriously compromises the welfare of the fox.” That is one of the reasons hunting with dogs for sport was banned in Britain over a decade ago.

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Fiona Robertson: Voting Tory in #GE17 is a vote to kill people like me

Disability activist and writer Fiona Robertson writes on Commonspace: “When I and my fellow disability activists woke up on the morning after the last General Election, we spent an unrelenting few days tag teaming as we tried to keep people in our community alive. We were not always successful. Over and over, hour after hour, we saw iterations of the same message: ‘I do not think I will survive this government.’

“There were 30,000 extra deaths in England and Wales in 2015 as a result of cuts to health and social care, according to research by Oxford University. There were hundreds of suicides by the very lowest estimates, though we who spend our days working with people who are struggling to survive this government know there are more which aren’t counted; that there are many, many deaths because the stress and fear and pain and malnutrition and isolation exacerbated a person’s condition to the point of lethality. Read more

Vote for the Coalition of Chaos

Our potential saviours of the Kingdom… vote wisely to summon them together and rid our world of NHS-killing ToriesFind your vote here: tactical2017.com

Posted by The Progressive Alliance on Sunday, May 7, 2017

If you vote Conservative on 8th June, you are voting for more people to die preventably in house fires

#ToryCutsKill #FireServiceCutsKill: The latest figures from the Department for Communities and Local Government show…

Posted by Stop The Tories Channel on Wednesday, May 3, 2017

The latest figures from the Department for Communities and Local Government show that 294 people died in fires in England during 2015, an increase of 21% compared with the 242 deaths recorded in 2014 and the largest increase since figures were published in 2001-02.

Nearly 10,000 firefighter jobs have been cut in the last six years.

The Conservative minister for policing and the fire service, Brandon Lewis, says there’s room for even more reductions beyond the 30% cuts. The fire service faces cumulative budget cuts of up to 50% by 2020, from 2010 levels.

“The budget cuts have seen the loss of frontline firefighters, response times getting longer, stations closing and fire prevention measures reduced too,” said a statement from the chief fire officers from the six largest English cities outside London.

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If you vote Conservative on 8th June, you are voting to starve children

Teachers have reported “heartbreaking” increases in the numbers of poor children at primary schools going hungry.

Over half of surveyed teachers have children in their school who go hungry during school holidays, when no school meals are available. Most of those teachers also see children arrive at school hungry. Substantial numbers of teachers also report seeing children return from school holidays with signs of malnourishment.

One teacher said: “In addition to holiday hunger I have families who cannot cook a meal because their oven is broken and they cannot afford to get it repaired. I have families with disabled children who cannot easily leave the house and shop for affordable healthy food because it is too difficult and they have no help.”

Another teacher said: “It’s heart-breaking to hear children not wanting holidays because they don’t get to eat enough.”

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Why do people vote Conservative?

From The Learning Spy: Jonathan Haidt’s The Righteous Mind: Why Good People are Divided by Politics and Religion proposes that there are six distinct foundations, or continuums, that act like ‘taste receptors’ on the moral tongue. They are:

  1. Care/harm: cherishing and protecting others.
  2. Fairness/cheating: rendering justice according to shared rules.
  3. Liberty/oppression: the loathing of tyranny.
  4. Loyalty/betrayal: standing with your group, family, nation.
  5. Authority/subversion: obeying tradition and legitimate authority.
  6. Sanctity/degradation: abhorrence for disgusting things, foods, actions.

He explains that those of us on the left tend to value the care/harm foundation most highly. We’re also moved by the liberty/oppression foundation and, in an incomplete way, the fairness/cheating foundation. We see it as morally right to care for others, protect the vulnerable from injustice and oppression, and to divide resources equitably. And, at least in terms of morality, that’s pretty much all we care about.

Those on the right meanwhile care about all six foundations. They see family values as a moral issue in the way those on left tend not to comprehend. Although they care about the care/harm foundation, they care mainly about protecting the groups to which they belong whereas liberals are more likely to care not just about people from different groups, but will also see animal welfare and the environment as moral issues. Of course some voters will have voted Conservative for venal, self-interested motives but not all. Working-class voters who decided in favour of the Tories are not stupid or selfish; they just care about different things. They get upset by ‘scroungers’ soaking up benefits and immigrants taking their jobs. They feel angry at what they see as wasteful public services supporting the idle, the feckless and the undeserving. They care about ‘our brave boys’ fighting foreign wars and they care – at least to some extent – about God’s views on marriage, homosexuality and abortion.

[Read full article on The Learning Spy…]

Are we influenced by how our friends vote?

From the British Election Study: Political scientists have known for a long time that talking politics to family and friends makes a difference to how people vote. Bob Huckfeldt of University of California Davis pioneered the use of data on the political discussion networks of electors, and showed how voters took their political cues from those closest to them, especially immediate family. Although people may be more inclined to talk politics with people they already agree with, Huckfeldt and others have shown that these selection effects are actually rather small, as people form relationships for much better reasons than politics, and tend to talk politics with the people closest to them. Sharing similar opinions with a close political discussant can re-enforce existing preferences and behaviours and also insulate against other influences.  Despite this, while politics discussion networks tend to display fairly high levels of agreement, they are rarely completely homogenous.

[Read full article on British Election Study website…]