From STV News: While the Nationalists have been clocking up votes, they have also accumulated hundreds of thousands of likes, followers and subscribers across social media.
No other Scottish political party comes close to matching their online influence.
As the readerships of newspapers continue to tumble, more and more Scots are learning of political developments not through traditional news stories written by journalists but from party press releases plus videos created by political propagandists.
Over the last two years the SNP has employed staff solely to create content for its online feeds. The investment is paying off by any measurement.